Ever wondered what the next big thing is?

It’s not SMMA.

It’s not drop servicing.

And it’s sure as hell not selling underwear from Alibaba. 

It’s Info products.

Why?

As long as smart, learned and educated men live, info products will never go out of business.

This is one of the prime times to create them as there is a lot of misinformation and you can't trust the mainstream.

In the near future, this narrative will only explode exponentially.

Everybody will start buying info products. 

Currently info products exist for mostly coaches and courses.

But soon they will spread to school education, gym & yoga classes and much more.

Imagine you can learn yoga online without moving an inch from your home.

That’s what the market wants.

That’s how valuable info products are. 

Now there are high-ticket and low-ticket products. 

With the high ticket products you get

• Accountability

• Responsibility

• And a lot of work

This is why low-ticket products are the best. 

You don’t have to pack these with value. You only have to make them valuable enough to get people in and then upsell them onto a more valuable high ticket. 

That’s how you make a serious bank. 

Now in the high ticket I need you to make me a promise. 

1. Never start a high ticket product if you can’t manage it.

2. Don’t do it if you can’t make it personal. 

3. And provide shit ton of value. 

If the above criteria don’t match up, then don’t start a high ticket info product, I’m being serious here.

The worst thing than not making money is to scam your audience. 

Never do that. 

But that aside, how do you create content for your program?

Follow this simple method I’ve got.

Now that we’ve figured out how to create a killer info product, let’s talk about scaling it. 

There are 3 effective ways of scaling them and I’ll detail them here. 

1. Paid Traffic

This is where you run Facebook, Tiktok, IG, YT and Google ads to your funnels. 

The ad will be a quick trailer to what your program will entail. 

It will give out enough information to bring new people in. 

This requires your funnels to be optimized for efficiency. 

You can’t have any mistakes in your funnels. 

Because getting traffic through ads is easier, but you also have to have fixed metrics like target CPL or target CTR.

Don’t do this blindly. Hire an expert and then get them to do it. 

This is so easy to scale and at the same time easier to manage. 

As all the people who come into your program will be interested in working and you don’t have to put much effort towards them. 

2. Organic Traffic

This is where personal brands come in.

To market organically, you need a strong online presence. And I mean strong. 

To become an authority on any platform

• Learn a skill

• Provide services

• Show others how to do it (for free)

That’s how you build a personal brand. 

Once you have a consistent lead flow, you could do a couple of things with it. 

Set up auto DM systems, regular promotional posts and even start a newsletter to market products through email.

3. Email Marketing

This is by far the easiest to master. 

From your online brand direct traffic first to your newsletter using a lead magnet.

Or deploy a lead magnet on your Landing Page for your newsletter. 

This will help in building the list and nurturing them.

Start sending emails 5 times a week. 

3 of them will be value mails and 2 of them will be sales emails.

It’s crucial to maintain this ratio because it works the best, but you can change it according to your niche.

And don’t forget… 

Info products are the future.

If you get started now, you’ll be way ahead of the herd.

And if you’re a coach struggling to scale your info products, just reply to this email with your Landing Page and I’ll suggest changes for FREE.

Hope you guys loved this edition. 

With energy,
Vishal