Conversions Happen in Conversations

And I don’t mean it satirically

You see…

Before I was a copywriter, I had a marketing agency (which I failed at)

I failed at a lot of things before but this was personal, because I spent a lot of time doing it. 

But, it was also the greatest source for all the lessons I learned about business. 

The biggest lesson I learned was that “Sales calls aren’t to close the deal”

You might think it’s a bit conflicting but I can guarantee that it’s more than true. 

I’ve been on many sales calls before. 

One thing I noticed from all of them is that the prospect is ready. 

The prospect already has his mind made up. 

Sometimes it was super easy to sell.

I’d just get on the call, explain the offer a bit then he would be ready to pay in full. 

And other times it would be so hard that my mouth would run dry by constantly trying different angles.

I’m not joking . 

I’d sit there almost clueless, yapping continuously and I wouldn’t move an inch.

And I’d end up losing that deal. 

Then something hit me. 

I realized this when I was on a call with a prospect. 

And that was these calls weren’t cold

Which means that I’m not calling these people out of the blue. They are already kind of aware about the offer and the mechanism. 

So I dove into the DM appointment setting part of the client that I was working for. 

And it was shit. 

When I mean shit, I mean complete absolute [every other derogatory term] shit 

Most of the clients had no clue about the offer and the DM setters weren’t doing a thing to correct it. 

This pissed me off more than it should. 

Because I was the one being blamed for not closing the calls. 

Then I had to work on the DM setters and teach them how to send messages and figure out a DM structure. 

Then move on to the qualification and objection handling part of the DMs. 

I kid you not, my life was far easier after I did that. 

Just teaching the basics to the Indian VA’s and helping them out with it has been life saving 

That’s what I’d like to tell you about. 

This is the prime example for “Conversions happen in Conversations”

You need to structure your DMs in such a way that your prospects are already to be sold to before they even get on the call. 

And that's not easy. 

It requires experience and a long arduous effort. 

But I hope this one helped you just like the last one. 

Keep winning
Vishal